Positioning For Growth In A Competitive Landscape
How Suade helped Landesign Services, Inc. upgrade their online presence to compete with confidence — and grow into new regions.
By Erin Ashby / May 12, 2023
Competing with the Big Firms
Landesign Services, Inc. isn’t new to the game — they’ve built a reputation for precision, professionalism, and relationships that last. But in a competitive industry dominated by larger firms, their online presence wasn’t doing them any favors.
When we first connected, the goal was clear: build a website that would position LSI to compete for bigger contracts, hold their own alongside state-wide players, and reflect the caliber of work they were already doing in the field, without losing the grounded, small-business feel that made them easy to work with.
A Full-Scale Website Rebuild
We began by developing the site’s architecture, building a streamlined blueprint that prioritized both usability and authority. We focused on showcasing their service options, expertise, and professionalism in a way that felt confident and credible, while keeping the local, approachable tone that helped build their success.
We created all of the site’s written content, ensuring their message matched their momentum — so they never looked like “small potatoes” again.
“…so they never looked like “small potatoes” again.”
Content That Matches the Quality of Work
To elevate the visual impact, we coordinated a full brand photography session with a professional photographer, securing full usage rights for LSI across all platforms. The shoot captured headshots, team photos, action shots, and equipment in the field — bringing their work to life with clean, modern imagery.
On a personal note, I have to take a moment to plug the photographer, Samantha, at Airplane Rides & Guacamole Sides. I’ve worked with her on multiple projects, and her work is consistently impeccable. She’s easy to work with and incredibly dedicated to getting the shot. Quick storytime: The photo shoot is at an undeveloped field where the river crosses the highway. Samantha arrives wearing one of those big boots from injuring her foot — slows her down zero. Uneven ground, tall grass, and then, she decides we need a shot of the survey equipment from the riverbed. But there’s a pretty good-sized bank to crawl down. Did she still scoot down into the muddy bank, with an injured leg, as a person with upper-limb loss, and get the shot? Hell yeah, she did.
We also brought in a third-party videography team, DC Productions, to produce a story-driven brand video. I developed the script and story arc to highlight LSI’s team, values, and vision, and was on-site during the shoot to help maintain narrative alignment, and remained involved post-production to see the project through to completion.
Built For Growth—That Lasts
With the new site launched — photography, video, and messaging in place — LSI’s digital presence now better reflects who they are and the caliber of work they’re known for: focused, capable, and built to scale.
Since then, Landesign Services, Inc. has expanded operations, adding two additional offices to serve the Greater Central Texas region — a reflection of their steady growth and ongoing commitment to serving more clients, more efficiently, with a strong foundation.
